[bearwithclaws]

Thanks for the offer, man. But I was looking for something else that describes typical startups (don't think all startups are "hip"...whichever meaning the word implies).

(Believe it or not) I initially wanted to name the magazine "HUSTLE".

[milanvrekic]

Someone is squatting on Hustle.com That would be a cool name.

[blogimus]

But you'd be one typo away from being blocked by proxy filters

[danielhodgins]

Why not hustlemag.com? I think Hustle Magazine is a stronger name with some edge to it.

[Sayter]

You could almost say it has a 'hardcore' edge to it. Seriously, you would always be in the shadow of Hustler magazine in terms of mindshare. Just do a quite Google search for hustle magazine (no quotes) to see where they would be starting off from a branding perspective.

Not worth having that kind of initial hinderance to overcome.

[true_religion]

There already is a magazine called Hustler, and I imagine they would press anyone out of business who used a similar sounding name.