[reustle]

It's not the same. If I type jQuery into google, click one of the top results and the site looks exactly like the jQuery site, I'd probably be fooled too. The domain is close enough to not catch out of the corner of your eye.

[VMG]

With the upcoming version of chrome, there won't even be a url bar. AFAIK firefox wants to get rid of it too.

Now is this an argument for keeping the url bar? It's obviously error-prone, but the other methods of establishing identity don't seem to be there yet either.

[icebraining]

The URL bar will be there, it just won't be visible at all times, but it'll still appear when the page is loading or you select the tab.