[robert-boehnke]

Without Taylor Swift (or any other big name major label artist), Spotify might not be a viable business though.

Taylor Swift may argue that she's entitled to a better deal since she drives traffic, similar to how Apple Stores can negotiate better rents in shopping malls.

[Dudeman112]

That would be reflected on OP's model though - if she truly drove traffic, she would proportionally be rewarded far more than that artist

[kilroy123]

Is that true nowadays? I think in the past, yes.

[imtringued]

The problem is that Taylor Swift drives a lot of non subscriber traffic.