[unlikelymordant]

There are many countries where litre is the only unit of measurement, perhaps it happened in one of those?

[jackvalentine]

I assure you that in countries where the metric system is used ordering a litre of wine you would expect to receive 1000ml.

[kilburn]

In Spain (a liter-only country very adept to wine) you can buy wine in two ways:

1. By the bottle. Bottles are usually 750ml, but 700ml and 1000ml are not that rare. In any case, you bought that bottle of that specific wine brand/year. The quantity is whatever the producer decided. The price is per bottle and quantity doesn't factor in.

2. By volume. This is only used when you buy in bulk. You go to a winery where they have huge barrels with a faucet. You can taste the wine and then buy any quantity you want (you can even bring your own container).