it's called marketing 101, offer something as free but include it in the price this making the customer feel like they're getting something for nothing...
But this doesn’t make sense. Sure in some vague sense I’m paying for the shipping but in my area the total price, everything included, on Amazon is cheaper then other online retailers before shipping and about 10-20% cheaper then brick-and-mortar stores.
I’ve stopped buying anything other than food at my local grocery store because it’s cheaper to have Amazon ship it to my door then to pick it up off the shelf.
I’ve stopped buying anything other than food at my local grocery store because it’s cheaper to have Amazon ship it to my door then to pick it up off the shelf.