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by hagy
1845 days ago
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Yep, this is called cross-device matching. Generally consists of some modeling for devices seen together on the same IP address. One of the notable AdTech companies in cross-device modeling is Drawbridge (purchased by LinkedIn). Here's a 2015 Kaggle competition that they hosted, which provides sample data that they use in modeling, https://www.kaggle.com/c/icdm-2015-drawbridge-cross-device-c... And here's a technical writeup of one of the well-performing solutions from that competition, https://arxiv.org/pdf/1510.01175.pdf |
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