[ir77]

My wife works with digital ads - on sale side, not tech - and the products that they offer in terms of geofencing goes something like this: they have a bucket of tracked people that went to a car show or a dodge dealer that they can then push ads from a local Toyota, or whomever her customer is. They further can track and determine how many of those people actually went to the said advertised dealer.

They did a compare for one dealer: out of 150 people that got pushed ads for the dealership 12 ended up buying cars there afterwards - on a higher $ purchase that’s pretty significant conversion.

[Scoundreller]

Ads are a pretty good proxy for how much profit a sale is. While a car is a high $ purchase, moving your $40/month cellular plan from one provider to another is $thousands of profit loss for one provider and $thousands profit for another.

[juskrey]

Did they compare to the similar group of people who did not get ads?

[secondcoming]

These days this is a basic offering of any adtech company and is full of quite a lot of BS.