[shadowgovt]

They mention Eric Schmidt's thoughts on the topic from 11 years ago in the article.

Schmidt had a habit as Google CEO of saying true things in the least palatable way. That was the same interview where he said "If you have something that you don't want anyone to know, maybe you shouldn't be doing it in the first place." People interpreted it as a flippant dismissal of privacy, but what he was trying to express was this era was coming... The modern web was going to make hiding one's past behavior extremely difficult.