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by ipaddr
1850 days ago
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The one who pays the most is the one who gets the spot. Tailored to make the most profit and you are part of a group of people who buy 'x' product. The group might be males, 20-25 year olds, sailors from Malta. You would expect ads for sailing equipment or vacations or beer. This group get's an ads for Corn Flakes instead. Why because Kellogg want to attract more young males and they may target a spot like sailing where they will sponser races and buy as many digital ads in that category as they can. You seeing cereal ads makes it seem very untargeted but in reality your data has been highly targetted to give you the unwanted ad. |
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