[MichaEiler]

Around here (Austria/Switzerland, Country Side) people only wear smart watches for fitness purposes. Meaning most folks buy Garmin or Suunto devices. Another reason might be that the market share of Apple is lower in general compared to the US/UK.

Personally I love my Garmin Fenix watch. It lasts a week with light usage or up to 18 hours when using GPS. It also offers NFC payment. Notifications might be supported but I honestly don't need yet another device to bother me with messages and such... Meaning I disabled all of them ;).

On another note: Apple might simply be successful because of consistency. They've been iterating and improving on there smartwatch platform for years whiles others change their whole product every few years (samsung) or simply neglect it (google).