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by defaultname 1850 days ago
I work in the AR space and it is incredible how much Apple is preparing their entire platform for a massive push into AR. For years they have been laying a very robust groundwork with their APIs (ARKit, RealityKit, SceneKit), the inclusion of LIDAR on their iPhone 12 Pro / iPad Pro, and likely the entire iPhone 13 line. These are all things that are effectively gimmicky and seem like failures with little uptake, but all of it is just prepping for the inevitable headset in the very near future.

They are going to absolutely dominate the market so completely.

2 comments

That baffles me sometimes. A lot of people see some features that they think of as gimmicky on their own. But then all of the sudden Apple releases something new that utilizes all those little features and combines them to something groundbreaking.
The addition of UWB to phones was another prime example of this. It makes airdrop moderately easier now, big deal, but locating objects accurately in space with high resolution is a huge problem for AR, and with airtags Apple will have way more experience with this technology in real world situations than anyone.