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by lootsauce
1855 days ago
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This point is totally valid but in the case at my work it is actually both. The old saying in marketing is "I know i'm wasting 50% of my marketing budget I just don't know which 50%." It still holds true for companies with large budgets. We have applied XGBoost to produce many and better models for how to best allocate these budgets. The results are both better and cheaper outcomes. |
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