[kijin]

Apparently, lots of people want a website builder.

We in the startup culture often forget that the market for building bespoke webapps using the latest and greatest frameworks is only a tiny part of the web. The vast majority of people who order websites just want something that works out of the box, and they want it yesterday.

I don't think anybody is particularly fond of WordPress's medieval internal structure or its byzantine plugin ecosystem. For the time being, though, I'm glad that there exists a well-known, open-source, self-hosted alternative to Wix and Squarespace.

There was a time when lots of people wanted something bloggish. Now that time is over, and WordPress has pivoted accordingly.