[clintonb]

I only have anecdata. Brand loyalty is strong amongst truck drivers. Those who want the Lightning will either use their current F-150s a little longer or get another ICE/PHEV. Jumping ship for Tesla, even with the better specs, might not even be a consideration for some.

[nickik]

It might not be consider by some but its 800k sales a year and that includes far more non hardcore Ford fans. Just like tons of people who are not hardcore Tesla fans drive Teslas.

I'm not saying F-150 will not sell, I'm saying the people in this thread who use the unveil of the F-150 to shit on Tesla and the CB don't know what they are talking about.