[idoh]

Yes, there are huge opportunities for small / medium data. Maybe 90%+ data problems are in the small size range. The biggest pain point is converting the insights from the analysis into an actionable plan that actually improves things.

Thinking this through, the main pain point I've experienced is convincing people to act on the data, follow through, and connect changes in product (however defined) into changes in the metrics.

[pklee]

Yes completely. What I am seeing more and more is people try to shovel everything into big-data, but it becomes a nuclear powered can-opener which I am not sure is needed. The UI for this oscillates between excel with a macro or here is SaaS. Absolutely nothing in between.