[pessimizer]

Not really. If you put a classified ad in a Chicago paper saying you were having a garage sale, you were exposed to a million people and had the direct attention of the many thousands who would actually read the ad. If you spent an hour putting up flyers at major intersections near the bar you were playing at on Thursday night, thousands of people per hour would see them.

It's important to remember that there are as many people following 10K people as are being followed by 10K people. They aren't really paying attention to 10K people's photos of their lunches or stray observations on Ohio sports.