[awb]

Sure, just surprised that people are finding Amazon through Prime Video and not the other way around.

[divbzero]

I think it is usually the other way around: people are finding Prime Video through Amazon. I suspect many would subscribe to Prime for deliveries even if Prime Video didn’t exist, and few would subscribe to Prime for Prime Video alone.

[graeme]

It’s more like Prime Video helps retain you once you’re in Prime. And if you stay in, you order more. The goal of Prime Video is to decrease churn.