[hrktb]

In France McDonalds partnered with a book publisher to create a whole new collection to bundle books with Happy Meals.

Small steps yet, but they could be getting there.

[tguedes]

For years McDonalds and other fast foods in America bundled toys with Happy Meals. Building cheap little toys is way less expensive than big budget media.

[asdff]

Happymeal toys probably cost McDonalds nothing. I'm sure Nintendo was covering the cost of those Pokemon. It's advertisement.