[cbetti]

I think in the near term a combination of good content and enjoyable user experience with viewing application is going to drive adoption.

I have a Roku and Samsung SmartOS TV. The only independent playback experiences that come close to Netflix, Prime Video, and Paramount+ in my limited experience are Plex, Apple TV, and for legacy stuff, TiVo.

I'll take this weird world of locked-in distribution channels for a few years while innovation progresses, and hope Plex and Apple TV win once innovation stops.