[zbanks]

There's no active consensus, but a defacto standard emerges.

If I want to talk about Google+, I'm more likely to use a hashtag, such as #googleplus, I've seen before. I could be a rebel and use #gplus, but it makes more sense to use already-established tags.

If we just experimented with hashtags on HN for a day or two, I'm sure they'd be hard to drop. (Although currently, I believe # is not allowed in titles)