[ChuckMcM]

Yes, they price their product without understanding what it costs to manufacture something and then find themselves shipping units at a net loss, or not shipping at all and carrying around a burden of guilt. At least four 3D printer kickstarters failed in this way and three or four drone kickstarters that I watched but didn't participate in also failed in this way.

[iancmceachern]

Exactly this. Plus there are lots of other hidden costs (FCC certification, UL testing, etc that inexperienced people aren't aware of to bake onto the cost.

I've heard that Kickstarter, etc. Are best used as marketing platforms. I.e. only put a product on there once you've made it to the point where you are ready for mass production, have the suppliers waiting, and even products in hand. It's doesn't work to "launch" products from the concept of prototype stage to market.