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by lotsofpulp 1856 days ago
> I wonder why some commercial focused companies make it so hard for non-commercial customers to access their business (I'm including companies that have websites but make it clear they only sell to contractors)?

Too much effort for too little revenue. The probability of a customer spending only $50, but also needing 2 hours of customer service might be too high. Once you engage in a transaction with someone, there’s a lot of possible future liability that comes with it.

1 comments

Entry level consumers tend to be complicated. People order the wrong part and want a return, or drop an order after they're provided an invoice. It's just easier if you're a very small shop to cater towards the straightforward customers