[calrueb]

I assume they use it to track DAUs/MAUs. Otherwise, they only have data on installs, but wouldn't have visibility into user retention.

[qzw]

Yes, most likely. Being VC backed means they will want to be able to show pretty growth charts every few months.

[mst]

Seems like they could've avoided this entirely just by having a daily check for updates to the app itself and accepting the fuzz factor.