| > Now we need an analog of Shannon in social sciences to offer a Theory of Meaning. That's called semiotics and it was first developed in the late 19th century by Ferdinand de Saussure. > Saussure approaches theory of language from two different perspectives. On the one hand, language is a system of signs. That is, a semiotic system; or a semiological system as he himself calls it. On the other hand, a language is also a social phenomenon: a product of the language community. > One of Saussure's key contributions to semiotics lies in what he called semiology, the concept of the bilateral (two-sided) sign which consists of 'the signifier' (a linguistic form, e.g. a word) and 'the signified' (the meaning of the form). Saussure supported the argument for the arbitrariness of the sign although he did not deny the fact that some words are onomatopoeic, or claim that picture-like symbols are fully arbitrary. Saussure also did not consider the linguistic sign as random, but as historically cemented.[a] All in all, he did not invent the philosophy of arbitrariness, but made a very influential contribution to it. > After his death, structural and functional linguists applied Saussure's concept to the analysis of the linguistic form as motivated by meaning. The opposite direction of the linguistic expressions as giving rise to the conceptual system, on the other hand, became the foundation of the post-Second World War structuralists who adopted Saussure's concept of structural linguistics as the model for all human sciences as the study of how language shapes our concepts of the world. Thus, Saussure's model became important not only for linguistics, but for humanities and social sciences as a whole. https://en.wikipedia.org/wiki/Ferdinand_de_Saussure |