[nickik]

I don't know about Ford, but Tesla will start with the more expensive version first.

Tesla has explained in detail in how they will get the cost down. Far more detail then anybody else by a large margin. Its all well documented and you will find 10+h of youtube videos and countless articles about it.

In Austin you will have a fully vertically integrated production facility almost from raw lithium hard-rock ore to a finished truck all in the same place. They are producing their own cathode materials, anode materials and battery cells, no paying profit to anybody else.

Even then I suspect the 40k version will not have Tesla usual margin.

Ford knows that F-150 is basically the lifeline of the company. The 40k version is a stripped down commercial version, I think normal consumers it starts at 52k and they hope to sell many of the longer range ones to make up margin. Ford profits from the ability to share a lot of production with existing F-150.