| Because Tesla's initial target audience is not you and me, but people who buy the fanciest, latest iPhones every year. If you're curious, I'd recommend reading Moore's "Crossing the Chasm". I'm entirely for electric cars, but I'm part of what Moore would call the "mainstream market". I don't want a car to be amazing and cutting edge. I want it to work unobtrusively and very reliably. That means that I'm going to be hard to persuade and will want to wait for evidence. That makes me a terrible initial Tesla customer. For a new tech product, you want early adopters, as they will happily spend money on things that don't work very well. You want the kind of people who will, sight unseen, spend $500 on a flamethrower that isn't a flamethrower. [1] So given Musk's brand and given the size and wealth of the user base you'd need to launch a new car company, it's pretty much inevitable that Tesla (and now its competitors) were going to mine the technophiles who are happy to pay a premium for sealed-box gee-whizzery. The good news is that the electric car market will be getting more boring over time. There a lot more people in the more conservative market segments, so although we aren't as profitable per unit as the early adopters, plenty of companies will eventually be addressing our needs. [1] https://www.theverge.com/2018/6/10/17445838/boring-company-f... |
Those like you (and me sometimes) who do worry about this stuff are not the mainstream market at all.