[iagovar]

But americans do get marketing though. I bet you know about a bunch of companies that were doing $thing in $country before, probably with better outcomes, but never got the recognition.

In Spain, for example, many industrial companies have a culture where marketing is nearly BS. That hurts them a lot IMO.

[ethbr0]

Both of these are interrelated.

I think one of the reasons Americans overuse superlatives is because they're constantly bathed in expensive marketing.

Consequently, everyone is used to being told everything is good / great / the best. Which means anyone actually expressing that in a human capacity has to reach for "the very best" or similar.