[helsinkiandrew]

Apple is on Apples side. However, the fact that they are "defending our privacy" (as the article states) in this small way compared with what Facebook and others are doing is a good thing. Apple don't sell ads in the same way as Facebook do and have never done so (unless they are doing it secretly and illegally - they are not - it would be worth so little to them and the potential loss if they were discovered would be so huge).

Whatever their motive is, or how bad they are in other aspects of their business, or how different it would be if they had a different business model the fact that they are providing this 'privacy' to their users is a good thing.