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by gampleman
1857 days ago
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I'm surprised to not see too much discussion about GDPR here. But the question I have is under what legal basis do companies use the tracking identifiers? Surely the only legal basis available to them is consent? So Apple has kindly made the consent collection infrastructure part of iOS (and therefore standardised and therefore user friendly). So are the complaints about Apple forcing them to obey the law? That seems pretty strange to me. |
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The regulators should use any company's complaints about the change as evidence of past GDPR breaches, but then again the reason ATT was required and companies complain is that the regulators are so incompetent that the regulation is routinely broken in total impunity even 3 years down the line.