[quanto]

If Apple offers real privacy now, that's good for them and the consumers who are willing to pay premium for privacy. Two questions:

1. Is there a way to verify that Apple is not using or selling the user's data?

2. What is preventing Apple, after gathering all the users data, from changing its EULA/ToS and starting to sell the user data? Is an average user going to export all the data from Apple and jump to another platform (if there is one offering better privacy)?

[SilverRed]

Nothing. So your options are to pick a company that openly tracks you and is funded on tracking. Or a company that tells you it doesn't track you, bases a huge amount of their marketing on that promise and is funded by selling you expensive devices.

One option is clearly better from a privacy perspective even if you have no control over what Apple does.