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by theshrike79
1854 days ago
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Apple is a hardware company, they make most of their revenue from selling actual physical stuff. I think the second one is the cut they take for selling software to said physical devices. Ads are a sliver in the earnings pie chart. FB and Google though are advertising companies with services and hardware sales to support their core business. |
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They definitely consider themselves more than that. They pride themselves in being the farm, to hen, to egg, to plate "lifestyle" service.
Maybe one day they'll start making decent software though.