[spideymans]

>“Facebook marketing is generally dominated by iOS,” one ad industry article laments, “it’s pretty safe to assume Facebook has lost at least half their data, arguably the most valuable half.”

That's surprising. Facebook has a global reach and can run on damn near anything with a screen. I'm surprised iOS makes up such disproportionate part of its revenue.

[Nextgrid]

This would make sense if Facebook's business model was selling communications services to people, in which case people would just pay and indeed it wouldn't really matter whether they're running an iPhone or something else.

The problem is that Facebook's business model is to sell out their userbase to the highest bidder, and the bids are significantly higher for iOS users who are considered good marks for ads compared to some generic feature-phone users.