[sh1mmer]

I think his point about the iPod was it started out not turning the market around. See this sales graph from the Wikipeida iPod page (http://upload.wikimedia.org/wikipedia/en/8/80/Ipod_sales_200...). It was almost 2 years after launch until the iPod sales really started to shift upwards significantly.

I think his point is that persistence is important. It's not about apologising for being slow, it's understanding that you need a certain social capital to become big in a market. That can take time.