“DevOps” is currently a hot buzzword in the industry, many non-technical people in management hear about DevOps and how it’s good but do not understand what it is. They proceed to conflate DevOps culture as a position or individual skill and seek out to hire anyone with the term on their resume.
Well that and the hodgepodge of skills that make up DevOps are not taught in university yet are desired from candidates who have established years of being a DevOps Engineer but given the field's infancy are in short supply.