[nir]

Tactics is how you implement strategy.

Your friend's tactic can be to produce within a year something that either has enough revenue to carry itself further (not easy ;) or that shows enough promise to raise a second round on.

If I understand Godin, he warns against a tactic of trying to sell the company within that year. It happened before, but as a plan it's like moving to Hollywood with a strategic goal to become a film star within a year.