[belinder]

But isn't that already exactly what they're doing by breaking it into hot tub category and letting advertisers opt out of that category? So the question is if they let advertisers opt out anyway, why this hot tub category instead of an explicit suggestive category.

[frosted-flakes]

Because if Twitch becomes known or associated with explicit content, it will drive advertisers away, even if their ads are only shown over non-explicit content.

[Ekaros]

Payment processors? Not that Amazon don't have opportunity to run their own, but still the whole thing on that side is a mess. So they choose to not try to cross the line...