[trboyden]

The problem is, this is all marketing, and pricing it lower than Tesla is just a head-turner for the press, not the average citizens that actually buy these things. The base model F150 the low-end of the Lighting line compares to is only $28,940. That's $10,000 less than the electric model. Most consumers are not going to be buying a base model and dealers rarely carry them on their lots. So, the realistic starting point for these is most likely going to be around $50k. Slap on top of that the $10k to $20k dealers are currently getting above MSRP and this will be out of reach for most people.

[jrsj]

It depends on how ordering them works and if the base model is actually available and if it’s still a crew cab; finding a new affordable near base model F150 is actually pretty difficult. If closer to minimum spec Lightnings are more common the effective price difference is smaller.