[I-M-S]

Glad you found it revealing!

The thing with download numbers is there's a lag - unless people binge the show in two days (it happened before), they are probably going to listen to it episode by episode over a longer period, which makes downloads tricky to attribute to source.

You get the option to choose which sites you want the ads to appear on. I picked all that supported my preferred format (as mentioned in the article).

You can definitely target according to gender and sexual orientation, so you can play with the copy that way!