[ulimn]

I understand all that and if I wouldn't like the core of the concept, I wouldn't have switched to the Apple ecosystem.

But they also get money if the software for their hardware is easy to find and browsing the App Store is a fun experience instead of getting the same "few" apps. (No wonder apps like AppRaven exist.)

If the App Store was a different company unrelated to the hardware, I think it would be a different story. But since it's all tied together, it's like their own Sales platform.