[drcode]

Most of our audience is just people who play with it because its fun and tweet/email it to friends. This is how we hope to get publicity. Our secondary audience is web developers who need just a little bit of animation for a site and don't want to lose weeks becoming proficient in Flash/ToonBoom and paying for all the pricey authoring tools. We hope the second category can expense the premium cost for their projects to clients and won't mind paying a reasonable per-project price.

However, we're certainly open to other pricing models... We just figure since the "iPhone App" era people are more comfortable paying one-time fees instead of signing up to a renewing prescription.

[andresmh]

I see, but the iPhone apps people often pay for tools they can use to create multiple artifacts. Maybe it'd be best to charge less per creation (like $1) and remove more features from the free one (e.g. animations could expire in 1 day and can't be downloaded).

[drcode]

The reason we don't want to "cripple" the free version is because we have low overhead and can afford to make low revenue at the outset- We'd rather focus on capturing a larger market (though it's always hard to say what the market really is with a new product)