Ok, I always dismissed the nag screens for this without even looking at them. But your comment made me curious. It's friggin €15,99 per month! I pay less for Netflix + Apple TV combined!
Stop buying subscriptions via things from the App store and many will be 25% cheaper. Still a rip off at 11.99 EUR though as it's 11.99 USD which should be something like 10 EUR not the same number.