[benjaminjosephw]

This isn't "better search" it's entrenched market domination from the only player with enough smarts, data and (crucially) users to make this work.

While Google is building a bigger and "better" Behemoth we should ask if this kind of innovation is really doing anything at all to make the world a better place in a meaningful way. Better monetization of search seems like a way to make the world worse in my opinion.