[cookiengineer]

> If we go down that road, however, sites can make ads completely indistinguishable from desired content.

This is exactly the reason why I'm building a web browser with a statistical representation of both the DOM/CSS Layout _and_ the network traffic, so that neural networks can be trained on classifying ads and malicious actors.

There's a lot of requirements in regards of networking for such a peer-to-peer system to work, like a consensus on DNS/CNAME/PTR or consensus on TLS cert validity.

But I honestly believe that this is inavoidable in the near future, given that most Browsers these days are just a Chrome/Chromium shim where obviously Google's business model conflicts with the idea of blocking ads.