[edmundsauto]

I think it's going to be more common than it is. Or, maybe its already super common and we just don't hear about it.

My reasoning is as follows: small products/companies have de-risked the initial PMF exploration, but aren't at a scale where they can hire specialists. Sure, maybe you can find a 10 hours / week data engineer who can build your analytics infra MVP. It's more likely you don't find someone good, IMO.

Building a portfolio of these means you can hire a specialist who can focus on the low hanging fruit of 3-4+ companies at a time. That's a huge advantage over the small companies.