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by decasteve
1859 days ago
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Serving videos without ads was how YouTube's monopoly was built. It became an ad platform later. That created an expectation that YouTube was a library in the public interest. Pre-2010 Google marketing had that public interest and internet stewardship angle to it. Serving content over the web assumes that the content will be downloaded by a browser for rendering. Control over what and how that content gets rendered is controlled by the user. I think this aspect made, and still does make in the present tense, the web what it is. That's why the browser is called a user-agent--an agent that acts on behalf of the user. YouTube could also move to another protocol, or develop a proprietary one to protect its interests. Otherwise it feels like they want to have their cake and eat it too. |
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That's hard to believe, from my POV. Way before the Viacom lawsuit, and even before it got bought out, YouTube (the startup) was notorious for its sky-high burn-rate: serving video is not cheap. I don't think any reasonable person thought Google spent billions on YouTube without intending to recoup the costs (Google was already serving ads by then).