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by falcolas 1859 days ago
YouTube subscription views are worth far more to the creator (some 10x (I've even heard 100x from some creators) more) than full ad views within the same video.

So, regardless of YouTube's cut, it's much more valuable to the creator, and valuable to you (no embedded ads). Win win, at least until an alternative arises.

1 comments

I suspect in the big picture this is not true.

The kind of people with disposable income to give for paid subscriptions are far better targets for nearly all adverts, since they are far more likely to buy the premium products that have a far larger and budget, and therefore give the creator more per impression.

I don't think YouTube reveals to creators enough information about which audience members generated which revenue for them to make that connection.

You would be wrong.

A simple google search revealed the following topical article.

https://www.dailydot.com/upstream/totalbiscuit-youtube-red-p...

The relevant quote: “... a Red view is on average worth 20x that of a normal ad view.”

Another youtuber i follow recently said that this is still true today.

But not all ad views are the same... An ad view from someone likely to subscribe to Red might be worth 20x an ad view from someone not likely to subscribe to Red.