iCloud is basically just for syncing your contacts that you manually created. We actually use iCloud to make syncing everywhere possible.
For example, if a person changes their phone number, that gets pushed to Everyme, which then is pushed to iCloud. As such, all of your devices now have the up-to-date info.
For example, if a person changes their phone number, that gets pushed to Everyme, which then is pushed to iCloud. As such, all of your devices now have the up-to-date info.