[gorloth]

I think a "geek" and a "non geek" view privacy differently

a geek is concerned with their privacy in regards to how a company uses their data, they want it stored in a secure way, deleted when they tell them to etc.

a non technical person is concerned with privacy in regards to who else can run across their data, they want to know that content they intend to be private isn't accessible to the general public.