[necovek]

If you were wearing a size 13 (EU 48) shoes, walking into a store and asking for what they have in your size was exclusively met with "but which do you like". It turns out none of the top 10 choices I asked about would be available, and we'd eventually retreat to "which do you have that I dislike the least?"

With online shopping, I think the biggest wins are for anyone not being in the "common" category (be it the 5-95% size, fashion, usefulness etc): if what you generally need is suitably common, you might miss the physical shopping (try-ons/try-outs for wearables/tools are very useful).

This also means that there is more incentive for non-common products to be produced because the market is larger.