[mhoad]

The corporate arm of Google has some seriously strange Scientology style vibes about it and I think that is a big driver naturally in their approach to design.

If you go and read the material design docs for example, this isn’t my full time area of expertise but I don’t see anything controversial in there and there is no way in hell that they haven’t tested the hell out of it from every possible angle but the outcome is honestly kind of soulless.

My actual full time area of expertise is in running A/B tests and I’ll be the first to say that the link between “good aesthetics” and what actually works is much weaker than you might expect. See Amazon for another clear example.